You're at the start of something big.
You’ve got a business that’s just getting off the ground—or you're finally ready to turn on the tap for traffic and leads. Great move.
Based on your quiz responses, you’re in the early stages. That means this isn’t the time for overcomplicated funnels or bloated campaigns. What you need is a focused, strategic approach that builds a solid foundation—and gives you room to grow.
Below is your personalized action plan to help you launch efficiently, track what matters, and start seeing real results from your advertising spend.
Your Personalized Action Plan
01
Foundation Setup
Define Your Business Objectives - start by setting clear, measurable goals that define success for your startup—whether that’s sales, signups, app installs, calls, or leads. Goals should be specific, realistic, and time-bound to guide your marketing efforts and measure ROI.
Know Your Audience - create detailed customer profiles based on demographics and psychographics (interests, challenges, pain points). This helps craft targeted messages that resonate and improve engagement and conversions.
Choose the Right PPC Channels based on your audience’s preferences:
Google Ads (Search, PMax, Shopping, Display): Capture high-intent users searching for products/services.
YouTube Ads: Use video to build trust and explain offers visually; great for retargeting.
Facebook/Instagram Ads: Target by interests and behaviors, ideal for lifestyle branding.
TikTok Ads: Engage younger audiences with native, short-form videos.
02
Account Creation & Setup
Create Ad Accounts on Google Ads (ads.google.com), Meta Business Manager (business.facebook.com), and optionally TikTok or LinkedIn, depending on your audience.
Set Up Conversion Tracking to measure campaign impact and optimize effectively. Use Google Tag Manager to implement tracking pixels and conversion events for:
Google Ads Conversion Tag
Meta Pixel + Events
Google Analytics 4 (GA4)
Optimize Landing Pages so each ad leads to a relevant landing page with:
Clear, benefit-focused headline
One strong call-to-action (CTA)
Fast loading and mobile-responsive design
03
Campaign Planning & Launch
Make keyword & audience research by using Google Keyword Planner for low-competition, high-intent keywords. Build custom and lookalike audiences on Meta. Explore TikTok Creative Center for trending content ideas.
Structure Your Campaigns (Google Example)
One campaign per goal (e.g., “Leads – Landing Page Form”)
2–3 ad groups per campaign, each with a unique theme
2–3 responsive ads per ad group for testing variations
Set an Initial Budget
Start small ($20–$50/day per platform). Allocate roughly 70% to search ads (high intent) and 30% to discovery/social ads for brand awareness.
04
Creative & Copy Development
Craft Effective Ad Copy that will resonate with you audience
Headline: Hook + clear benefit
Description: Address pain point + solution + CTA
Use user-generated content (UGC) style visuals for authenticity, especially on social platforms.
Run A/B Tests of different headlines, images vs. videos, and CTAs to identify best-performing versions and refine ads based on data.
05
Launch & Initial Optimization
Start campaigns with automated bidding (e.g., “maximize conversions” on Google Ads) if tracking is reliable.
Monitor Performance Daily by tracking CTR, CPC, Conversion Rate, and CPA via platform dashboards and Google Analytics.
Optimization Tips:
Allow campaigns to complete learning phases before major changes.
Pause underperforming ads.
Adjust bids, audiences, and copy only after learning phase to maintain momentum.
Improve landing pages if conversion rates fall below 5%.
06
Scaling & Learning
Gradually increase budgets by 10–20% weekly on top-performing campaigns. Expand targeting to new geographies, demographics, or interests.
Build Retargeting campaigns: use pixel-based retargeting to track visitors who interacted with your site but didn’t convert. Segment audiences by actions like page visits, product views, or cart abandonment, then serve personalized ads with tailored offers to encourage them back.
Want to Skip the Trial-and-Error Stage? We've got your back.
Our Starter Package is specifically tailored for beginners and includes:
Full setup of your chosen ad platforms (Google, Meta, or TikTok)
Pixel installation and GA4 analytics configuration
Personalized 1:1 strategy session to define your first targeted campaign
Custom ad copy and engaging creative tailored to your brand
Book a One-Hour Consultation or Explore Our Starter Package
We're committed to empowering you to launch confidently — whether you're going solo or trusting our team of advertising professionals.