Smooth Sailing to Success: Yacht Hampton Reduces CPL to $161 with Targeted Google Ads

Yacht Hampton is a luxury yacht charter service based in New York, offering premium on-the-water experiences across Sag Harbor, Montauk, East Hampton, Greenport, and Southampton. Since its launch in 2013, the company has focused on building a high-end fleet and delivering unforgettable private charters to individuals, groups, and corporate clients.

As demand for private yacht rentals continues to rise, especially during the summer season, Yacht Hampton wanted to scale their online advertising in a way that would bring in more high-quality leads, increase bookings, and reduce wasted spend. Their team recognized that while Google Ads had strong potential, their current campaign structure wasn’t delivering efficient results. They needed a new approach built around targeting the right locations, understanding seasonal trends, and improving ad performance through strategy and optimization.

Goals and Challenges

Yacht Hampton approached us with a clear objective: increase the number of qualified leads generated from Google Ads while reducing their average cost per conversion. At the same time, they needed to better understand which regions and services were performing best, and how to scale ad performance during peak charter months.

They also faced a few challenges:

• Their existing campaigns were not localized or segmented by service area, which made it hard to track performance by location or allocate budget effectively.
• Conversion tracking was limited, which made it difficult to measure true ROI from their ad spend.
• Retargeting was not in place, resulting in lost traffic from interested users who didn’t convert on their first visit.

What We Did

1. Campaign Restructure by Location

The first step was to rebuild their entire Google Ads campaign structure around the locations where they operate. Instead of running one general campaign, we created individual campaigns targeting each of their service areas: Sag Harbor, Montauk, East Hampton, Greenport, and Southampton.

This gave us more control over daily budgets, bids, and ad copy, and allowed us to tailor messaging to each area’s audience. It also helped Yacht Hampton better understand performance trends at the regional level.

2. High-Intent Ad Creatives

We rewrote and redesigned the ad copy to focus on what matters most to Yacht Hampton’s ideal customer: private charters, luxury experiences, modern yachts, and exceptional service. Each ad was designed to speak directly to the type of client searching in that specific area, with clear offers and calls to action.

This helped improve both the Click Through Rate (CTR) and conversion rate across the board.

3. Full Conversion Tracking Setup

To track performance properly, we implemented full conversion tracking across the website — including lead form submissions, phone calls, and booking requests. This gave us visibility into which ads and keywords were actually driving leads, allowing for smarter budget allocation and continuous optimization.

4. Retargeting Setup

Next, we created a full-funnel retargeting campaign to reach users who had previously visited the site but did not convert. These ads reminded them of the service, highlighted Yacht Hampton’s unique value, and brought them back into the booking funnel at the right time.

By combining this with smart frequency capping and scheduling, we ensured that retargeting ads stayed effective without overspending.

Results

After implementing the new campaign strategy and giving it time to optimize, the results were clear and measurable:

- A total of 335 conversions were generated through Google Ads — including lead forms, calls, and booking inquiries.
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- The cost per conversion dropped significantly to $161 per lead, well below the previous average.

- Ad performance improved across all locations, with higher CTRs and stronger conversion rates in the key regions targeted.

- Retargeting campaigns brought back a large portion of previously lost users, improving return on ad spend and driving more bookings.

These results proved that a structured and localized Google Ads approach, paired with strong creative and full tracking, can make a real difference for service-based businesses operating in premium markets.

Conclusion

Yacht Hampton’s case shows how important it is to match digital marketing strategies with how a business actually operates. Their old campaign was too broad to deliver consistent results. By focusing on individual service areas, optimizing ads for intent, and putting proper tracking in place, we helped the company get more value from every dollar spent.

With more qualified leads, lower acquisition costs, and better visibility into what was working, Yacht Hampton was able to increase bookings and maximize the impact of their seasonal advertising budget.

Looking to grow your business with a smarter approach to Google Ads? Book a free consultation with our team, and let’s talk about how we can improve your performance through better targeting, local strategy, and real-time tracking.