Case Study: Local Campaign Strategy for Gate Installation Company

Weaga stands as Vancouver's premier gate automation company, backed by over 20 years of unparalleled expertise. Wilson Electrical and Gate Automation, the parent company, has a rich history of installing, fixing, and repairing thousands of automated gates and high-performance doors for residential and commercial properties across Vancouver, BC.

Hamila Agency helped Weaga connect with more local customers in need of gate services through a strategic online ad campaign. Here's how we did it:

Building a Trustworthy Presence:

First, we crafted a compelling Google Business profile for Weaga. This profile highlighted their extensive experience in gate automation and clearly showcased their services: installation, repair, and maintenance. We optimized the profile for local searches, ensuring it would be easily found by potential customers.

Targeting the Right Audience:

Through in-depth keyword research, we identified the specific search terms people in Vancouver used to find gate services. We then leveraged these keywords to create targeted local search campaigns for each service Weaga offers. This ensured their ads reached the most relevant audience at the right time.

Crafting Winning Ads:

We developed clear and persuasive ad copy for Weaga, emphasizing their expertise, high-quality work, and dedication to customer satisfaction. Special offers and unique selling points were incorporated to differentiate Weaga from competitors. Strong calls to action encouraged users to contact Weaga for their gate automation needs.

Smart Budget Optimization:

We started with a strategic budget and closely monitored campaign performance. Budget allocation was adjusted based on the success of different services and keywords. Additionally, we implemented bid adjustments to prioritize high-converting keywords and services, maximizing return on investment.

With our help, Weaga generated a remarkable 120 leads at a cost-effective $39.23 per lead, boasting an impressive conversion rate of 18.25%.

This case study demonstrates the power of a well-planned local online ad campaign. When executed strategically, these campaigns can significantly increase local business visibility and drive growth.

Even with a small budget, the campaign delivered impressive results, proving the effectiveness of Google Local Services Ads and local search campaigns in generating qualified leads and driving conversions for Weaga. This strategy successfully positioned Weaga as the go-to gate automation company in Vancouver.

For personalized insights and tailored strategies to enhance your business's marketing efforts, consider scheduling a one-hour consultation with our experienced team.