Case Study: Flask Fine Wines - Doubling Revenue with Bing Ads on a Lean Budget

Flask Fine Wine & Whisky is a wine and spirits shop located in Studio City, California. Founded in 1962, it has been a trusted merchant for over 60 years. Named the Best Wine Shop in LA by Los Angeles Magazine, Flask is known for its large selection of fine wines, bourbon, single malt scotch, gin, and vintage rum.

The store also offers nationwide shipping, making it a popular online destination for both connoisseurs and casual buyers looking for premium bottles across the United States.

Campaign Objectives:

The goal of the campaign was straightforward: drive revenue efficiently through Microsoft Ads while staying within a conservative monthly budget of $4,100. The Flask Fine Wines team wanted to validate whether Bing Ads could serve as a reliable channel for scalable customer acquisition without sacrificing return on ad spend.

Strategic Approach

To achieve this, we built a carefully structured campaign designed to maximize impact, minimize waste, and attract qualified buyers. Our strategy was guided by insights from existing Google Ads performance and was centered on product focus, precise segmentation, and geographic targeting.

1. Product-Led Campaign Design

We analyzed Flask’s historical performance data to identify the most popular, profitable, and high-converting products. These insights formed the foundation for campaign structure, ensuring that ad spend was directed toward products with proven appeal.

2. Multi-Campaign Framework

The campaign was divided into three tightly segmented campaigns, each focused on a different buyer intent and product category:

• Campaign 1: Promoted Flask’s premium and high-end whiskies, appealing to connoisseurs and collectors.
• Campaign 2: Featured best-selling bourbons with broader consumer appeal.
• Campaign 3: Targeted specific brand keywords, capturing bottom-of-funnel users searching for well-known whisky labels.

3. Geographic Targeting by Profitability

Rather than target the entire U.S. market, we applied refined geotargeting based on past sales data, focusing on regions with the highest conversion rates and average order values. This allowed us to concentrate the limited budget in areas most likely to drive results.

Execution Highlights

Our execution focused on precision, quality messaging, and performance monitoring. Key tactics included:

• Tailored ad creatives that highlighted Flask’s unique product range and premium positioning.
• Use of ad extensions to increase visibility and provide useful information to users directly within search results.
• Strategic bidding models that balanced visibility and efficiency while maintaining budget discipline.
• Continuous optimization of keywords, bids, and targeting based on performance trends across product categories and regions.

Challenges and Solutions

- Working with a modest monthly budget required careful allocation of spend. We avoided broad targeting and generic messaging in favor of specific, intent-based targeting that delivered stronger results for each dollar spent.

- The wine and spirits market is competitive, with many retailers bidding on popular terms. To stand out, we focused on long-tail keywords, branded queries, and value-based messaging that highlighted Flask’s authority and product quality.

- Limiting waste in less-profitable regions required a deep dive into customer data. We used geographic performance history to build high-value audience zones, ensuring every impression had a higher chance of converting.

Results

The campaign ran for five months and produced strong, measurable outcomes:
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Total ad spend: $17,300
Total revenue generated: $34,300
Return on Ad Spend (ROAS): 1.98x
‍Cost per sale: approximately $31.63
Average monthly budget: $4,100

This performance demonstrated the power of strategic segmentation and data-driven targeting. Despite a limited budget, the campaign nearly doubled the return, showing that success is not solely about spend — it’s about smart execution.

Conclusion

The success of Flask Fine Wines’ Microsoft Ads campaign proves that a high return is possible with the right strategy, even under tight budget constraints. By leveraging product-level insights, structured segmentation, and historical performance data, we delivered scalable results without overspending. Bing Ads, often overlooked in favor of larger platforms, provided an effective, low-competition channel for Flask Fine Wines to reach new audiences and increase sales.

If your business is looking to maximize efficiency in your paid advertising efforts, or you're ready to explore new acquisition channels with a focused strategy, we’re here to help.

Book a free consultation with our team to explore how we can help your brand grow with smarter, leaner digital marketing.