Lighting Up Online Sales: Bright Lights Sees 143% Revenue Surge with Google Ads

Bright Lights is a leading lighting retailer based in Ireland, offering a wide range of indoor and outdoor lighting products for homes and commercial spaces. While the company had built a strong online presence, they faced a clear challenge: limited revenue growth and low conversion rates, despite steady traffic and a tight advertising budget.

In a competitive eCommerce space, Bright Lights needed to increase their revenue without dramatically raising ad spend. That’s when they turned to Hamila Agency for help.

Goals and Challenges

Bright Lights had already built a well-structured eCommerce store and attracted steady website traffic. However, their online performance had plateaued. Despite running paid campaigns, they weren’t seeing meaningful increases in revenue or conversion rate. Their marketing team was concerned that their ad spend wasn’t being used efficiently and needed a solution that would work within their limited budget.

The company’s primary goal was to grow online sales through Google Ads without drastically increasing advertising costs. They didn’t just want more traffic — they needed more qualified traffic that actually converts into sales.

Key challenges we identified included:

• High CPC and Poor Quality Scores: Many keywords had low quality scores, leading to higher costs per click and inefficient use of budget.
• No Branded Search Protection: Bright Lights was not running any brand campaigns, which meant competitors could bid on their name and divert traffic from customers already looking for them.
• No Seasonal Campaign Strategy: Shopping peaks like Black Friday and Christmas were being missed or approached too broadly, without campaign segmentation or urgency-driven offers.
• Budget Constraints: With a limited monthly ad budget, every euro needed to be tracked and optimized — there was no room for wasted clicks or ineffective targeting.

Bright Lights didn’t need a massive new ad campaign — they needed a smarter, more focused approach that would help them convert more users at a lower cost and make better use of the traffic they were already getting.

Strategy and Execution

1. Campaign Restructure and Keyword Optimization

‍We began by analyzing existing campaign performance. Many keywords had low quality scores, which led to high CPCs and poor efficiency. We rewrote ad copy, cleaned up keyword targeting, and grouped campaigns more logically to improve performance and reduce waste.

2. Brand Campaign Launch

‍Bright Lights already had strong brand recognition in Ireland, but they weren’t bidding on their own brand keywords. We launched a dedicated brand campaign to dominate top positions on search and capture high-intent traffic at a low cost.

3. Targeted Seasonal Promotions

‍We rolled out highly focused campaigns around major shopping periods — including Black Friday, Cyber Week, and Christmas — with tailored offers and creative copy. This helped convert users when buying intent was highest and drove spikes in revenue.

4. Budget Efficiency and Scaling

‍We closely monitored daily budgets and performance, reallocating spend to high-converting campaigns while reducing wasted clicks. Every euro was spent with intention.

Based on the data pulled from GA4 and Google Ads:

Google Ads Spend: €25,000
Google Ads Revenue: €127,430
ROAS (Return on Ad Spend): 5.1x
Total GA4 Purchase Revenue: €198,900 (▲143% vs previous year)
Transaction Volume: Significant growth, peaking during Q4 promos

These numbers show the power of campaign cleanup, promotional timing, and brand protection. Bright Lights more than doubled their revenue while keeping spend under control.

Bright Lights' success proves that you don’t need a massive budget to get great results — you just need a smart strategy, precise execution, and good timing.

With cleaner campaigns, better keyword structure, brand targeting, and seasonal offers, we helped them generate more leads, more sales, and higher returns — all while staying efficient with their budget.

Book a free consultation with Hamila Agency and let’s talk about how we can help you grow with smarter paid advertising.